Burn the witch

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https://www.youtube.com/watch?v=jSOcMXQZ5Go

I went into a rant about this on Twitter and tagged every post with “Geico” instead of “Progressive” and I’m horribly embarrassed and would like to apologize to Geico, and I decided this was better the subject of a blog post instead of a series of tweets anyway.

So.

Burn the witch.

Why is “burn the witch” considered an amusing way to sell car insurance? Do the people who came up with this ad even know that women…and men…accused of witchcraft were hideously tortured before being burned alive? Or drowned? Or hanged? Or pressed to death by stones?

Why is “burn the witch” okay as a joke when other forms of torture and murder are understandably off limits for commercial fodder?

Why does Progressive (again, my apologies to Geico) think this is a good way to sell insurance?

Anything, Progressive? Anything at all?

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3 thoughts on “Burn the witch

  1. Ernmas

    I was shocked and sickened when I saw this TV commercial for the first time tonight. Would they make a joke about someone being gassed for their religious beliefs? Or crucified for that matter, for performing miracles? Everyone should write to:

    Investor Relations
    Progressive Insurance Corporation
    6300 Wilson Mills Rd
    Cleveland, OH, 44143
    (440) 461-5000

    Names to contact (birth mo and yr listed on their website for some reason)

    GLENN M. RENWICK
    Born: 5/1955
    Chairman of the Board, President and Chief Executive Officer

    RAYMOND M. VOELKER
    Born: 9/1963
    Chief Information Officer

    CHARLES E. JARRETT
    Born: 4/1957
    Vice President, Secretary, and Chief Legal Officer

    MARIANN WOJTKUN MARSHALL
    Born: 3/1962
    Assistant Secretary

    M. JEFFREY CHARNEY
    Born: 4/1959
    Chief Marketing Officer

    WILLIAM M. CODY
    Born: 6/1962
    Chief Investment Officer

    SUSAN PATRICIA GRIFFITH
    Born: 10/1964
    President of Customer Operations

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