I went into a rant about this on Twitter and tagged every post with “Geico” instead of “Progressive” and I’m horribly embarrassed and would like to apologize to Geico, and I decided this was better the subject of a blog post instead of a series of tweets anyway.
Burn the witch.
Why is “burn the witch” considered an amusing way to sell car insurance? Do the people who came up with this ad even know that women…and men…accused of witchcraft were hideously tortured before being burned alive? Or drowned? Or hanged? Or pressed to death by stones?
Why is “burn the witch” okay as a joke when other forms of torture and murder are understandably off limits for commercial fodder?
Why does Progressive (again, my apologies to Geico) think this is a good way to sell insurance?
Anything, Progressive? Anything at all?